Thursday and Friday of the NAR Midyear meets was mostly MLS for me. Data theft, off market listings, fair housing and policy.
The weather in DC was beautiful outside. Low to mid 80s, nice breeze, sunshine, with shade from the many trees. Gorgeous outside.
Inside at the MLS meetings it was decidedly warmer, bordering on hot as agents, brokers, and local/state association staff got updated on issues that can get blood boiling.
In a business that relies so heavily on cooperation, it can be infuriating to know that there are companies that scrape the listing data from your website, and I mean your own website not the MLS website, post it on their own site and then try to sell you leads from it. The scraped data is almost never accurate or up-to-date. But buyers find it and believe it. It’s even worse when you realize that there’s not a lot you can do to stop it. Sue one company, another is right behind it ready to step up. But NAR is keeping an eye on the issue.
The other big topic that I keep hearing about is off market listings. This one hits close to home. Because we see it in our own system. The impact of this growing practice is wide ranging. From lower MLS inventory, to inaccurate statistics, to possible ethics issues. I don’t want to go into too much detail because I don’t want to give anyone ideas. But I’ve been thinking on it and there may be some MLS rules changes in our future.
For now suffice it to say that as an MLS subscriber you are REQUIRED to enter your listings in the MLS or register them as a non-MLS listing. Period.
Rules get adjusted because of people who decide to work outside the rules or find a loophole. This goes for agents/brokers and Associations/MLS’s.
A great deal of time was spent at the MLS issues and policies forum and committee meeting discussing some critical points in association policy regarding core, basic, and optional services. Oh, did you miss that three hour meeting? Be glad.
The short made long of this is that associations cannot include certain services as basic, which means all members pay for them, as part of membership dues or MLS fees, and then make a profit of those same services. One of the specific examples was lockboxes. ECAR is already in compliance with the new policy approved (after another long discussion) at the directors meeting on Sunday.
Now for the cool new toys. Many of these aren’t new new. They’re just new to me, and maybe you. At the Emerging Trends and Technology meeting there were four awesome speakers who talked about new and different ways to run a real estate office. One of which was completely virtual. No physical office at all. Some state licensing offices don’t require this. But in this meeting several apps or programs were mentioned that I want to pass on. I’m not recommending any of these because I haven’t had any experience with any of them. I’m just forwarding the info.
Adobe Connect
Issuu.com
EZCoordinator
Join.me
Evernote
Google Hangout
Freelogodesigns.com
Fiverr.com
Anotherme.com
Check them out if you’re feeling brave.
Questions? Comment on this post or email susan@ecaor.com.
Susan Beck, MLS Director
Emerald Coast Association of REALTORS
Fort Walton Beach, FL